Only one month remains until Lava Live Festival ignites the summer in Lanzarote again. The organization has launched a new audiovisual spot that condenses the energy, rhythm, and musical dimension of the second weekend of this edition, scheduled for July 24th and 25th at the Estadio Lava Live in Arrecife.
The new piece, conceived as a direct call to the public in the midst of a countdown, summarizes in a few seconds the spirit of an event that returns with a high-impact lineup and a clear international vocation. Under the slogan “They call it Lava and it’s lived Live,” the spot combines images of the venue, the audience, and some of the big names that will headline the festival’s closing, reinforcing the idea of Lava Live as a musical, tourist, and emotional experience lived in Lanzarote.
Friday, July 24th will be marked by the presence of Juan Luis Guerra, one of the most important figures in Latin music worldwide, alongside Ana Mena, Juanma Restrepo, Ventura, Malpeis, and Renzzo El Selector. A day designed to bring together diverse audiences around a lineup that combines great songs, rhythm, dancing, and a direct connection with several generations.
On Saturday, July 25th, Lava Live Festival will ramp up the intensity with a night of urban, contemporary, and international character headlined by Nicky Jam and Nathy Peluso, who will present Club Grasa DJ Set. The lineup is completed by Barry B, Rodrigo Fenix, and Toni Bob, on a day conceived as one of the great musical closings of the summer in the Canary Islands.
The organization highlights that this new spot “very well summarizes what will happen in July: two nights with artists of enormous projection, a production on par with major festivals, and an experience that seeks to consolidate Lanzarote as a benchmark venue for live music.”
After the exciting celebration of its first weekend in June, Lava Live Festival now faces the final stretch towards its second block of concerts with a campaign focused on the emotion of the countdown, the strength of the lineup, and the appeal of experiencing a large-format festival in a destination like Lanzarote.
The organization recalls that the festival is not just a succession of concerts, but a complete experience that unites music, leisure, gastronomy, brands, local public, visitors, and destination promotion. In this sense, the new spot also functions as an invitation to plan the last weekend of July on the Island and be part of an event that continues to grow in dimension, identity, and capacity for attracting people.
Tickets are available on the official festival website lavalivefestival.com and at physical points of sale such as the Disa Mozaga gas stations, in San Bartolomé, and the BP Valterra, in Arrecife.
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