The Chamber of Commerce of Lanzarote and La Graciosa held today the Forum for the Digitalization of Companies: Kit Digital, a key event to bring SMEs and the self-employed closer to the digitalization opportunities offered by the Kit Digital program.
The forum, framed within the Acelera Pyme Offices program for Kit Digital, allowed attendees to delve into the impact of digitalization on business competitiveness, as well as learn about the available aid to implement digital solutions.
Opening by the president of the Chamber
The president of the Chamber of Commerce of Lanzarote and La Graciosa, José Valle, inaugurated the event emphasizing "the importance of digital transformation as an essential tool to guarantee the growth and sustainability of companies".
In his speech, he highlighted "the relevance of the Kit Digital program as a unique opportunity to modernize local businesses".
National experts share keys to digitalization
Throughout the day, prominent speakers from different parts of the country offered innovative perspectives on the digitalization process.
From Almería, Jorge Martín presented the keys to taking advantage of the tools of the Kit Digital program and explained how these can facilitate the adoption of technological solutions efficiently.
Cristina Aranda, a specialist in artificial intelligence, provided a strategic vision on how AI can transform business processes, allowing SMEs to improve their efficiency and competitiveness.
For her part, Nerea Padilla closed the event with a practical approach to digital marketing strategies. Her intervention showed how to apply digital tools to turn them into concrete results that drive business growth.
Networking and positive balance
The forum included a space for networking, offering attendees the opportunity to exchange ideas, experiences, and contacts with the speakers and other local entrepreneurs.
At the close of the event, participants highlighted the level of the presentations and the usefulness of the knowledge shared. "This type of initiative reinforces the commitment of the Chamber of Commerce of Lanzarote and La Graciosa to the digital transformation of the island's companies," they conclude.
