The Department of Tourism, Industry and Commerce of the Government of the Canary Islands and the Cabildo of Lanzarote, and under the organization and execution of the Felapyme employers' association, have already launched the second phase of the Consume Lanzarote program, which seeks to contribute to the reactivation of local commerce through the dynamization of consumption.
Specifically, this new phase of the project, activated since Tuesday, March 1, consists of the activation of the sale of 5,000 loyalty cards, through which consumers will have 60 euros to spend exclusively in businesses attached to the campaign and that can be purchased for half its value, that is, 30 euros.
Acquisition via web
People who wish to get these cards have until May 30, or failing that until stocks run out, and for which there is the website consumelanzarote.es, which allows the entire process to be carried out entirely digitally.
Consumers will have 60 euros on each of the cards to spend exclusively in businesses attached to the campaign, and each customer can purchase up to a maximum of 4 cards.
The merchants through Felapyme and charged to the item assigned by the General Directorate of Commerce and Consumption of the Government of the Canary Islands, will be responsible for 50% of the total value of each card, while the customer will only have to contribute the other 50% of its value. Media Relations Office 928 899 395 / 928 899 396 comunica.ctcd@gobiernodecanarias.org For more information, see the News Portal
In total, up to 300,000 euros will be injected into small local businesses on the island, all within the strategy of reactivating commerce that also includes a campaign to support and promote this sector under the umbrella of 'Consume Lanzarote'. Each business attached to the campaign may exchange up to €6,000 in “Consume Lanzarote” loyalty cards, which is a direct aid to support the sector, one of the most affected by the COVID-19 crisis in the process of recovering from the impact of the pandemic
