The Cabildo of Lanzarote began a conference on entrepreneurship, environmental sustainability and digital economy framed within the initiative 'Crea Lanzarote- Green and Digital Entrepreneurship'. Through it, the Cabildo has been advising and training entrepreneurial ideas on the island for months.
The Minister of Employment of the Cabildo, Jorge Peñas, inaugurated the conference this Thursday at the Islote de Fermina. “The threat of climate change demands a new relationship with the territory, between people, and forces us to question the current model of consumption and tourism. However, it also represents an opportunity to create new niches and jobs, under the perspective of the new paradigm represented by the Sustainable Development Objectives and Goals,” said Peñas.
He also pointed out that “the exponential growth of information technologies cannot be ignored”, which “are here to stay”, highlighting the importance of the business fabric and public administrations moving towards digital transformation.
“The Cabildo does not stand idly by in the face of these challenges demanded by the current situation and for this reason these conferences have been organized, whose objective is to transmit the benefits of the digital and green transformation of the economy, as well as to inform about the new opportunities offered by the market,” explained the counselor.
Presentations and success stories
On this first day, attendees were able to enjoy different talks and presentations focused on environmental sustainability, which were given by several experts in the field such as José María Fernández (industrial engineer, director of circular economy at Ihobe – Public Society for Environmental Management of the Basque Government and head of the Basque Ecodesign Center and Basque Circular), Francisco Rodríguez García (biologist, illustrator and scientific disseminator, and Javier Jiménez (coordinator of the AJE verde project to support the integration of sustainability and the green economy in the business strategy of SMEs in the Canary Islands).
In addition, several successful entrepreneurial initiatives were presented, such as EcoAlpispa, an initiative of the young woman from Tenerife, Natalia Díaz, who uses wax from her own bees to make sustainable wrappers; and Fibras Naturales Canarias, a circular economy project by Néstor Santiago with which, after an industrial process of his own, obtains natural fibers that can be used in various economic sectors based on banana tree trunks. As a closing of this first day, a round table was held to talk about “Strategic axes to achieve comprehensive sustainable development on the island of Lanzarote”.
The conferences will continue this Friday, March 10 with more expert talks. In this case, they will revolve around the digital economy. Specifically, Juan Merodio will talk about “Keys to Digital Marketing for entrepreneurs and companies”, while the hacker and cybersecurity expert, Deepak Daswani, will give a presentation on “Cybersecurity in the entrepreneurship ecosystem”.
In addition, the famous IRÜBI creative studio will show “The importance of Branding for the future of your company”, the young entrepreneur David Martín (co-founder of the Velada app) will give a talk on “Entrepreneurship from the product” and the scientific journalist Juanjo Martín will talk about “Scientific tourism, a new opportunity for the Canary Islands”. To conclude the conferences, a round table will be held where the speakers will give their point of view on the present and future; challenges and forecasts of the digital economy.
The conferences can also be followed through Youtube or the website of Crea Lanzarote.
