The San Bartolomé City Council kicked off the Crazy Summer 2025 campaign this Thursday, a commercial revitalization initiative that seeks to boost sales of the municipality's retail trade during the summer season, as well as strengthen the bond between local establishments and their clientele.
The official presentation of the campaign took place in León y Castillo Square and was attended by the mayor of San Bartolomé, Isidro Pérez; the Councilor for Commerce, Alma María González, and the Councilor for Commerce of the Cabildo de Lanzarote, Armando Santana, who took the opportunity to reaffirm institutional support for this type of initiative.
Mayor Isidro Pérez highlighted the importance of this type of action, through which "we consolidate our commitment to the local business fabric, as small businesses are the engine of employment, social cohesion and life for our neighborhoods, and deserve all our support. We encourage residents and visitors to consume in our shops, which offer quality, proximity and unbeatable treatment."
For her part, the Councilor for Commerce, Alma María González, highlighted the innovative dimension of the campaign, which "reinforces the visibility of local commerce, rewarding loyalty and boosting the municipal economy" and detailed that the initiative will run from June 26 to July 30 and, for each purchase over 10 euros made in any of the 60 participating businesses, customers will receive a participation for the draw of eight vouchers of 100 euros each.
Both representatives thanked the dozens of local businesses that are part of this edition and invited citizens to consume locally to take advantage of the possible prizes of the campaign and to be part of this boost to the shops of San Bartolomé.
To participate, it will be enough to make a purchase of more than 10 euros in any of the 60 participating businesses and upload the receipt to the platform official website. The draw for the eight vouchers will be held on Thursday, July 31 at 12:00 noon, and the names of the winners will be published on the Facebook profile of Comercio San Bartolomé.
Recognition of Local Creativity: XIX Summer Showcase Competition
Within the framework of the presentation of Crazy Summer 2025, the City Council also announced the winners of the XIX Summer Showcase Competition, an annual event that highlights the creativity of the municipality's merchants and their ability to attract the public through originality and design.
Six establishments have participated in this edition: Manoly Peluqueros, San Simón H&D SL, Pastelería Mimos, Oswaldo Machín, Boutique Elvira, and Sándalo Moda y Hogar. The jury, composed of Iván Carlos Tempra, Rufina Santana Vega and Rocío del Mar de León Martín, evaluated the proposals on June 20, awarding the most outstanding ones with the following awards:
First Prize (800 euros): Sándalo Moda y Hogar, for its "refreshing and delicate assembly".
Second Prize (500 euros): San Simón H&D SL, recognized for its "colorful proposal".
Third Prize (200 euros): Boutique Elvira, valued for its "fun and very daring proposal".
With initiatives such as Crazy Summer and the Showcase Competition, San Bartolomé continues to bet on local commerce as a key pillar in the economy and identity of the municipality.
