THE PHOTOS OF THEIR NEW CATALOG WERE TAKEN IN TINGUATÓN

The fashion firm Mohito takes the image of Lanzarote to the streets of Warsaw with its new advertising campaign

The photographs of their catalog for the upcoming season were taken in the volcanic area of Tinguatón... See the campaign images

September 4 2014 (18:02 WEST)
The Mohito fashion brand takes the image of Lanzarote to the streets of Warsaw with its new advertising campaign
The Mohito fashion brand takes the image of Lanzarote to the streets of Warsaw with its new advertising campaign

The latest advertising campaign of the fashion firm Mohito has flooded the streets of Warsaw with posters and photographs taken in the volcanic area of Tinguatón, which serve as support for the catalog of its upcoming autumn-winter 2014-15 season. The Polish company, which creates women's clothing and footwear, set its sights on Lanzarote for this new promotional campaign.

According to a statement from the Cabildo, this campaign was "channeled through the Art, Culture and Tourism Centers of the Cabildo of Lanzarote." The president and tourism councilor, Pedro San Ginés, has highlighted the "remarkable importance of an advertising action that complements the intense promotional action that we are developing in a country in which we are working to position ourselves based on the excellences of our tourist proposal."

From the Corporation, they recall that Poland is considered a "strategic" country from a tourist point of view, "since its growing and powerful economy has allowed it to become an issuing market for tourist flows." Therefore, they affirm that the Lanzarote Tourism team is developing "an intense work of positioning the destination."

According to data from the Cabildo, as of July of this year 2014, 16,305 tourists from that country have arrived on the island, 50.9 percent more than during the same period of 2013. In addition, they recall that last year 22,779 Polish tourists arrived on the island, 8.7 percent more than in 2012.

In addition to posters and billboards on the streets of Warsaw, the photographic report prepared in Lanzarote can also be seen on the Mohito website.

Most read