Jon Kortajarena has once again declared his love for Lanzarote. The Basque model has chosen the island to promote his "genderless" clothing collection, on which he has been working for a year and a half in collaboration with the well-known brand Ecoalf. For this campaign, Kortajarena has counted on his friends from the island. "I asked my friends from Lanzarote to join me in this project. We got together in Famara and let them portray our most authentic selves as a reflection of this collection," said the artist and the brand.
"Lanzarote, the sea and nature in a single collection," Ecoalf pointed out in a promotional post published on Instagram. The film set chosen to launch this campaign has been Famara. El Risco, its sunsets, the water and the dunes were some of the elements that have been glimpsed in the photographs disseminated by Kortajarena himself through social networks as part of the advertising campaign.
The project pursues, through recycled elements and low-impact materials, "to create a new generation of sustainable products." "Our lifestyle is poisoning us. We constantly release toxic substances into the sea and air, but we eat the fish and breathe the oxygen. We produce tortured animals to end up eating them. We poison the natural pathways of the planet to recover from our aggressions. This is unsustainable. We have to stop it," disseminated the international model and the ecoalf brand.
Kortajarena, who has a house in the Famara bungalows, has once again chosen the island of volcanoes as the epicenter for his work. In the campaign images, he can be seen semi-naked with a shirt that reads "Let's change climate change." On other occasions, he appears surrounded by friends and two dogs.
The artist's relationship with the island goes back a long way, as in 2018 he was awarded as Personality with the Distinguished Tourism award for his constant positive promotion of Lanzarote.
