A Spanish clothing brand chooses Lanzarote as a set for a clothing campaign

The chosen places have been the Charco de Los Clicos beach, the El Golfo road and Los Roferos

MVG

May 19 2026 (11:42 WEST)
Updated in May 19 2026 (12:48 WEST)
WhatsApp Image 2026 05 19 at 11.06.58 AMvv
WhatsApp Image 2026 05 19 at 11.06.58 AMvv

The Spanish clothing brand Massimo Dutti has decided to choose Lanzarote as a natural set to film its fashion campaign in various natural spaces on the island.

The company, created in Barcelona in 1985, has published photos on social media of this campaign filmed in places such as the Charco de Los Clicos beach or the El Golfo road. Also in Los Roferos, in the municipality of Teguise.

In one of the posts, Massimo Dutti commented: "Some landscapes don't need scale to make an impression. Charco Verde, next to the fishing village of El Golfo on the west coast of Lanzarote, is one of them."

"There is a certain precision in the landscape here. The contrast between texture, color, and open space feels almost composed, yet entirely natural," the brand expressed.

It is not the first time a clothing brand has chosen Lanzarote as a place to promote its designs. Last year, El Corte Inglés or Lefties also came to the island to film their campaigns.

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