The Lanzarote Foreign Promotion Society (SPEL) has reached an agreement with Ryanair to carry out a 275,000 euro advertising campaign to attract more visitors to the island.
As sources from the SPEL have informed La Voz, the Society is currently carrying out the selection of images for an initiative that will start in December on the social networks, website and promotion channels and communication of the airline with the aim of promoting the island.
The campaign will have a presence at the national level, as well as in the United Kingdom, Ireland, Italy, Belgium, Germany, Poland, France, Slovakia, Austria, Hungary and Croatia..
If the campaign is successful, SPEL could renew it throughout 2024.
Ryanair is the largest low-cost airline in Europe that operates in more than 200 airports in 40 countries and transports 169 million passengers a year.
