The Canary Islands tourism sector is facing a moment of unprecedented transformation, confronting critical challenges that will define its long-term viability.
With the aim of analyzing and proposing solutions and within the framework of the 60th Anniversary of Puerto del Carmen, next Friday, October 2, 2026, at 10:00 AM, the Tourism and Employment Conference: "Reinventing to Survive" will be held at the Sala El Fondeadero.
The event is presented as an indispensable space for technical and human analysis for companies, professionals, and managers in the sector. In a labor environment undergoing profound transformation, the conference will directly address some of the most urgent challenges facing the archipelago's tourism industry, such as talent acquisition and retention, absenteeism, and new development perspectives that will make a difference in the booming Canary market.
It will also provide young professionals with ideas on how to focus their careers in the AI era or how to stand out in selection processes dictated by algorithms.
Topical Challenges
During the meeting, speakers and attendees will thoroughly analyze essential topics for the future development of the tourism sector. Among the key points of the program, strategies for staff retention and loyalty on the islands will be debated, an issue of vital importance in the current situation.
Likewise, disruptive formulas will be explored to combat absenteeism and build greater commitment in the new social context, as well as the transformation of hotel environments to make them more sustainable, efficient, and attractive workplaces. The impact of technology will also play a prominent role, analyzing how to focus career development in the midst of the Artificial Intelligence (AI) era.
A Top-Level Expert Panel
The conference will feature the participation of distinguished experts in people management and business development in the Canary and national spheres. Among them are Eugenia Soriano, an expert in personnel selection and HR consulting; Javier Ondarra, a specialist in organizational strategies and labor commitment; and Sonia Martínez Alcalá, an expert in developing efficient work environments in the hotel sector. All of them will contribute their experience and cutting-edge vision on the trends that will shape the industry's direction.
Open Forum
Entry to the event is free until capacity is reached. You can reserve your spot and get all the event information here.
The event is co-organized by the Tías City Council and Lanzarote Media. Sponsored by the Lanzarote Centers of Art, Culture and Tourism and with the collaboration of GEHOCAN
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