The president of the Cabildo de Lanzarote, Oswaldo Betancort, has closed an agreement with the concessionaire company of outdoor advertising so that it removes the advertising totems that do not comply with the criteria of uniqueness nor with the Special Landscape Regulation of the island.
“It is about recovering coherence and respect for the landscape at the main gateway to Lanzarote. Our territorial model is non-negotiable. The landscape constitutes our greatest heritage and our main strategic asset,” the president has underlined.
At the same time, the first island institution has formalized a contract for the installation of the letters Lanzarote, The Different Island at César Manrique–Lanzarote Airport, the main gateway to the island.
The action, promoted by SPEL-Turismo Lanzarote within file 8/2026, contemplates the manufacture, transport, and installation of the identifying element in the airport precinct, in coherence with the island's territorial model and in accordance with the guidelines of the Biocrit Project.
The Cabildo has announced that the element has been conceived not only as a promotional support, but as a "symbol of identity, order and landscape coherence in a strategic space for the international projection of Lanzarote". At the same time, stone elements with the symbol Lanzarote, The Different Island have already been placed.
The agreement has been reached in the institutional sphere, with the coordination of the competent areas in territorial planning, tourism, and public space management, guaranteeing an action aligned with the island model, the Biocrit Project, and the Biosphere Reserve guidelines.
For their part, the representative of the concessionaire company JFT, Juan Ramón Fuentes, has pointed out that “from our company we understand the uniqueness of Lanzarote and the differential value of its landscape. This agreement is the result of dialogue and reflects our willingness to adapt advertising activity to current regulations and the island's territorial model, integrating our supports into the environment and respecting the identity that characterizes Lanzarote”.
The president of the Cabildo has also highlighted that this action symbolizes a new stage in the regulation of outdoor advertising in strategic spaces, reinforcing a model aligned with the legacy of César Manrique and with Lanzarote's historic commitment to sustainability, excellence, and aesthetic coherence.
