Iberia Express programs 100,000 seats with Lanzarote this summer

The company Iberia Express has scheduled more than 100,000 seats for Lanzarote during the months of June, July, and August. The company will offer up to three daily flights per direction with Madrid to facilitate travel for residents and visitors during the summer period and contribute to the dynamization of tourism.

The airline that offers the most connections between Lanzarote and the mainland has also joined as a sponsor of the Lava Live Festival of Lanzarote, one of the most relevant musical events on the island which this summer will take place on June 12 and 13 and July 24 and 25.

According to figures from the organizers, in its last edition the Lava Live Fest brought together more than 40,000 attendees from 43 countries, generating an estimated economic impact of 14.3 million euros and a digital reach of over 4.4 million reproductions on social networks.

With this collaboration, Iberia Express joins a "festival capable of attracting a massive and international audience thanks to a top-level program." A high percentage of Iberia Express customers on flights between the Canary Islands and Madrid are residents of the archipelago, which is why the company is "very focused also on its promotion in everyday spaces and reference events on the islands."

The airline will have a very visible presence for all attendees during the concert days in Lanzarote. The public will encounter the company's image in the festival venues, with special projections and videos on the giant screens of the main stage and in the common areas. Additionally, it will be present at the official presentations and in the event's aftermovie.

To involve attendees, very dynamic brand activations have been prepared for both festival dates. Among these, the launch of three giant balls from the stage itself towards the dance floor to interact with the public stands out. Likewise, a content creator will travel to the island on both occasions to broadcast the experience live through social networks, showing everything from the atmosphere on the flights to Lanzarote to everything that happens during the concerts.