The economic activity of the supermarket chain of Canary Islands, HiperDino, represented 2.5% of the Gross Domestic Product (GDP) of the archipelago in 2022.
This is one of the conclusions of the "Study of the impact of HiperDino on Canarian society", prepared by the consulting firm Corporación 5.
The CEO of DinoSol Supermercados, Javier Puga, and the president of Corporación 5, José Carlos Francisco, met to analyze the results, including the impact of the company on employment, which represents 3.02% of the employed population.
The meeting was also attended by the director of the Financial Department of HiperDino, Aridani Ramírez, the director of Corporación 5, José Miguel González, and the senior consultant Sandra Hernández.
The chain contributes economically to Canarian society through three different channels: income, employment and production.
Almost 30,000 direct and indirect jobs
HiperDino's economic impact amounted to 1,191.39 million euros in income, of which 194.51 million were direct impact; 658.85 million corresponded to the indirect impact, and 338.03 million to the induced impact.
In addition, the drag effect meant that for every euro of income generated by HiperDino, 5.13 euros of income were generated in the Canarian economy.
In terms of job creation, the impact amounted to 29,916 full-time jobs, which represented 3.02% of the employed population in the Canary Islands.
Job creation was due to more than 75% to the activity of the chain and its suppliers; while the induced effect contributed 23.68%.
Its drag effect was estimated at 22,036 full-time equivalent jobs. In this way, one job generated by HiperDino caused 2.79 full-time equivalent jobs to be generated in other companies in the Canarian economy.
More than 3,000 million production
Production measured at basic prices is estimated at 3,018.99 million euros, of which 82.55% was due to the activity of HiperDino and its suppliers and the remaining 17.45% to the induced effect.
This meant that the production generated by HiperDino in the rest of the Canarian economy was estimated at 1,599 million euros and that, for every euro produced by the chain, 1.13 euros were produced in the rest of the Canarian economy.
