The Ministry of Tourism, Industry and Commerce of the Government of the Canary Islands, the University of La Laguna (ULL) and the University of Las Palmas de Gran Canaria (ULPGC), through their university foundations, have launched a training program for 200 business owners and entrepreneurs in the Canary Islands, 100 in each province, which aims to accompany and tutor them individually in the process of digital transformation of their businesses to start in online commerce.
The main objective of this program is to advance in the digitization process of the Canary Islands business fabric, especially small and medium-sized companies, which will find an opportunity to renew their business models and opt for new marketing channels.
Currently, only 31% of Canary Islands SMEs have a presence on social networks. Therefore, this initiative seeks to have a significant number of businesses incorporate digital channels to sell and interact with their customers, either through integration into existing online marketplaces, their own digital channels, or through the implementation of omnichannel business models.
The presentation of this initiative took place this Monday at the Hotel Escuela de Santa Cruz de Tenerife and was attended by the Minister responsible for the area, Yaiza Castilla; the General Director of Commerce and Consumption, David Mille; the Managing Director of the General Foundation of the University of La Laguna, Juan Diego Betancor, and the Deputy Manager of the University Foundation of Las Palmas, Fabián Palmés Prieto.
