SPAR Lanzarote promotes local roots and products in its establishments

At a time when many companies have lost their connection to the territory, SPAR Lanzarote remains true to its roots.

Born on the island and with a history deeply linked to its people, the company reinforces its commitment to Lanzarote this May with a campaign that goes beyond commercial promotion: a tribute to its culture, its identity, and its way of life.

Throughout the month of May, and especially at the Eurospar Altavista supermarket, SPAR Lanzarote has designed a program that connects directly with the origin of its products and with those who make them possible. Every Friday morning, local producers will be present in the brand's food stores to share with customers not only their products, but also their history, their work, and the value of what is grown and produced on the island.

Activities for the little ones

In the afternoon, this connection with roots is extended to the youngest ones, with free children's workshops that combine learning and fun. Through activities related to gofio, salt, wine, or mojo, children will be able to understand where these products come from and why they are an essential part of Canarian culture.

Themed sales spaces

Beyond these actions, the campaign also transforms the sales space itself, turning the stores into a reflection of Lanzarote's identity, with messages, products, and experiences that invite us to rediscover what is ours.

SPAR Lanzarote, which currently has a wide network of supermarkets and more than 650 employees on the island, maintains the essence with which it began its journey more than six decades ago: closeness, commitment, and support for the local environment. For more than 60 years as a family business, the company has grown without losing its identity, betting on the development of island suppliers and actively contributing to the local economy.

With this initiative, SPAR Lanzarote not only reaffirms its position as a benchmark in the sector, but also sends a clear message: what is ours deserves to stay alive, and the best place to do so is close by, at home, at SPAR.

SPAR Lanzarote invites all customers and visitors to join this celebration during the month of May and to discover, more than ever, the taste of what is ours.