In recent days, we have received the Study of Economic and Social Impact Assessment of the Bonos Consume Lanzarote 2025 program as an instrument for revitalizing local commerce, and after analyzing it in detail, we express our complete joy at the results obtained. As the Minister of Commerce of the Cabildo of Lanzarote and La Graciosa, I have always maintained that public policies must be evaluated by their real impact, and this report confirms that supporting local commerce strengthens the local economy and improves the daily lives of our municipalities.
The 2025 Edition Economic and Social Impact Assessment Study confirms that the vouchers have clearly contributed to increased sales and the acquisition of new customers in most participating businesses. We are not just talking about a one-off consumption incentive, but a tool that improves the visibility of local businesses and strengthens the bond between consumers and establishments, something essential to keep our neighborhoods alive.
This year, moreover, we have taken an important step by increasing the amount allocated to the program. This decision was not casual, but a conscious commitment to amplify its positive effect. Increasing public investment in Bonos Consume Lanzarote has allowed us to reach more people, generate more economic activity, and offer greater support to small and medium-sized businesses, which are the true engine of our local economy.
The study also highlights the positive assessment of the program's operational performance. The simplicity in registration, use, and redemption of vouchers, as well as the agility in payments, have been key for even micro-businesses to participate without unnecessary administrative burdens. This aspect is fundamental to ensure that public aid is truly accessible.
Bonos Consume Lanzarote has the almost unanimous backing of the commercial sector, which demands its continuation and even more editions per year. Our commitment is to continue improving it, making it more accessible and territorially balanced, without losing its essence. Betting on local commerce is betting on a stronger, more cohesive Lanzarote and La Graciosa, with a solid and sustainable local economy.