The Consortium of Security and Emergencies of Lanzarote and La Graciosa promotes a new communication campaign to increase the safety of people in the coastal and marine environment of both islands.
The informative initiative, called “Preventive communication and citizen awareness actions on coastal safety, self-protection and civil protection in Lanzarote and La Graciosa,” is aimed at the resident and visitor population, and brings together a set of monographic prevention and response recommendations to reinforce the safety of people in the coastal environment of both islands.
The vice-president and head of the Planning and Project Coordination area of the Cabildo de Lanzarote, which finances this campaign through the Canary Islands Development Fund (FDCAN), María Jesús Tovar, highlights the value of this campaign: “All preventive initiatives aimed at avoiding and reducing accidents to save lives are essential and a priority, and we will continue to work actively with this purpose.”
For his part, the president of the Consortium of Security and Emergencies, Francisco J. Aparicio, points out that “Lanzarote has a highly qualified and top-level international fire brigade, capable of intervening in rescues on the coast and at sea in adverse situations; but, without a doubt, the most valuable and safest measure to avoid accidents is the prudence of the people who go to the coast. This new campaign is precisely aimed at fostering prudence, knowledge, and the safety of people on the coast and at sea of the islands.”
The campaign, designed and produced by the association ADACIS in close coordination with the Consortium, is part of the initiative “The sea unites us, give it life” and consists of 30 audiovisual spots in video format for YouTube and social networks, produced and subtitled in five languages (Spanish, English, German, French, and Italian), in order to reach both the resident population and people visiting the island from all over the world throughout the 12 months of the year.
The spots can be viewed on the webs of the Emergency Consortium and ADACIS, as well as through a QR code, and their dissemination will be reinforced on the social networks of the Canary Islands public administrations and of different entities linked to activities on the coast and at sea, in addition to the tourism sector. The spots in Spanish will also be broadcast on local television stations in Lanzarote starting this August.
The audiovisual materials consist of six spots per language and cover recreations on beaches with sea state signaling flags and surveillance service; on rocky coasts without flags; in swimming pools, to prevent accidents with minors; and in the navigation of motorboats, to avoid collisions with bathers and respect distances and speed. Scenes are also included dedicated to not losing sight of minors who use floats in the sea and that the wind can take away from the coast.
The design, filming, and content planning work has been carried out by technical staff from ADACIS with the supervision and cooperation of the Consortium's manager, Enrique Espinosa, and the fire department, several of whose members have actively participated in the recordings made on the Lanzarote coastline.
In addition, the campaign includes a poster, also edited in five languages, which will be distributed in printed format in sports, cultural, educational, and tourist centers in Lanzarote and La Graciosa, as well as on social networks.
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