Lava Live Festival closes its 2026 edition with an extraordinarily positive balance and consolidates its position within Lanzarote's music and leisure offerings. The assessment study conducted among festival attendees places the overall experience at 9.5 points out of 10, an improvement from the 9.1 obtained in 2025, while 99.5%.
One of the most notable figures is the festival's ability to exceed audience expectations: 95.3% consider the experience to have been better than they expected, with 42.5% rating it as "quite better" and 33.5% as "much better." This result directly translates into loyalty: 98.8% state they would certainly or probably return in future editions, while 98.6% would recommend the festival to family, friends, and colleagues.
Organization, the most valued aspect
Organization emerges as the most spontaneously mentioned element when the public is asked what they liked most, accounting for 53.8% of responses, followed by artists and bands, with 33%, and music, with 25.8%. The atmosphere, stage, stalls, sound, and location complete the aspects highlighted by attendees.
Specific ratings reinforce this result. The atmosphere reaches 9.8 out of 10, while live music, access, and security score 9.7. The cleanliness of the venue achieves 9.5, restrooms and toilets 8.9, and the food and drink offerings 8.4.
The data also reflects a particularly positive evolution in access, which moves from being one of the areas for improvement identified in 2025 to being among the best-rated elements of this edition.
The study conducted by Instituto Perfiles Canarias among 400 attendees over 16 years of age, interviewed as they left the event during its celebration days using the CAPI system, has a margin of error of ±5.8% and a 95.5% confidence interval, and also identifies issues to continue working on. Parking receives a rating of 3.4 points and is configured as the main operational challenge for future editions. Spontaneous responses also include requests for more seating and shade areas, although the predominant figure is that 74.3% of attendees do not miss any additional services or facilities.
A festival that fosters loyalty and attracts new audiences
The registered profile confirms both the local implementation of Lava Live Festival and its capacity to expand its audience. 78% of the public resides in Lanzarote, while 18.5% comes from other Canary Islands and 3.5% corresponds to tourists. That is, more than one in five attendees comes from outside Lanzarote. Furthermore, 46.5% attended the festival for the first time, a percentage that rises to 73.9% among tourist attendees.
The festival also confirms its strong social character: 82% attended accompanied by friends, followed by those who attended with their partner, and practically no one attended alone. The groups were also numerous: 24.8% attended in groups of four people and 21.3% attended in groups of six or more. By age, the 35 to 54 age group represents 53.3% of attendees, followed by the 16 to 34 age group, with 27%, and those over 55 years old, with 19.8%. Women represented 61.3% of the sample.
The multidisciplinary lineup also allowed connection with different audiences. Nicky Jam appears as the artist who most motivated attendance, cited by 34% of respondents, followed by Juan Luis Guerra and Leiva, both with 32.8%, Hombres G with 31%, Ana Mena with 29.5%, Nathy Peluso with 28.8%, Molotov with 27.8%, Ke Personajes with 26.8%, and Iván Ferreiro with 23.5%.
Lanzarote, a musical destination
Beyond the event itself, the study confirms the festival's impact on the perception of Lanzarote as a territory for enjoying music. 98% of respondents consider that Lanzarote offers a good musical experience and exactly the same percentage would recommend the Island as a musical destination. Among the tourists consulted, both positive responses reach 100%.
The activity generated by the festival also extends to different areas of consumption. Among the expenses declared by attendees are accommodation, with an average of 90 euros, drinks, with 29.8 euros; transportation, with 25 euros; food, with 16.5 euros; merchandising, with 8.9 euros, and parking, with 5 euros.
From the organization of Lava Live Festival, managed by Grupo TSC and Preventos Media, it is especially valued that the results recognize not only the artistic proposal but also the work developed in all the necessary areas to put on an event of these characteristics.
“This balance belongs, above all, to the public that has trusted Lava Live Festival and has turned the Lava Live Stadium into a meeting point for thousands of people. But also to a huge human team: production, technicians, security, cleaning, assembly, hospitality, logistics, and all the professionals who have worked for months to make it possible. The data encourages us to continue growing, to improve what we still need to improve, and, above all, to continue dreaming of Lava Live Festival 2027,” assures Eduardo Ferrer as CEO of the company.
The organization also wants to extend its gratitude to the administrations, entities, sponsoring and collaborating companies, media, suppliers, artists, and professional teams that have accompanied this edition, as well as to the local public and those who traveled to Lanzarote to be part of the festival.
The results of 2026 thus show a favorable evolution compared to the previous year: greater overall satisfaction, high loyalty capacity, operational improvements, and a direct contribution to Lanzarote's image as a musical destination. As the report itself summarizes, Lava Live Festival is no longer just a successful musical event but has become “a fully consolidated experience” capable of attracting, surprising, and retaining increasingly broad audiences.
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