Hotel investment in Spain reached 2,530 million euros in the first half of 2026 and 21% was concentrated in the Canary Islands, which is equivalent to 531.3 million euros.
The information comes from a report by the real estate consultancy Cushman & Wakefield, which puts the increase recorded in Spain as a whole at 36% compared to the same period in 2025 and anticipates another record year for the sector.
The figure recorded between January and June in Spain as a whole already exceeds the 1,856 million euros accounted for in the first half of 2025 and could accelerate even further in the second half of the year, thanks to several large-volume operations currently underway, as stated in a press release.
After a historic 2025, with more than 4,000 million euros invested in hotel assets, the outlook for this year points to exceeding this figure.
The partner responsible for Capital Markets and co-director of Cushman & Wakefield Hospitality in Spain, Luis Arsuaga, has pointed out that the solid performance of tourism continues to be the main driver for investors.
According to Arsuaga, Spain is consolidating itself as one of the most attractive tourist destinations in the world, which drives both interest in luxury assets and repositioning operations, as well as 'core plus' operations, with less risk and, consequently, lower returns.
The islands remain the main focus of investment in 2026, with 48% of the total volume transacted.
The Balearic Islands represent 27% of the total invested in Spain and the Canary Islands, 21%. Madrid is also gaining prominence among international investors, with 18% of the investment.
For its part, the expected net profitability of real estate assets remains stable, in a range of between 5.25% and 5.75%, which reflects, according to the consultancy, a market that maintains a balance between supply and demand despite the current economic context.
The first half of the year also confirms the trend at the close of 2025, a renewed interest in 'economy' hotels away from urban centers and in secondary destinations given the high price of luxury assets in 'prime' destinations.
The partner and co-director of Cushman & Wakefield Hospitality in Spain, Bruno Hallé, has explained that the strength of tourist demand and the quality of the assets coming onto the market maintain investor interest at very high levels.
Among the operations of the semester, the acquisition of three HIP hotels by Calena Partners stands out, for 200 million euros: the Barceló Ponent Beach and the Fergus Style Tobago, both in Mallorca, and the Corallium Beach By Lopesan, in Gran Canaria, which add up to 870 rooms between the three.
Likewise, in Tenerife, the purchase by Arcano Partners of three assets and the operation of the Tívoli-La Caleta hotel for 140 million euros stands out.
In total, 88 hotels and a total of 12,200 rooms in Spain have been transacted during the first semester.