Apartamentos Costa Volcán by Lanzarote Holiday in Puerto del Carmen, is an example of how specialized support can contribute to organizing and strengthening digital transformation processes, identifying new opportunities to improve both the customer experience and management efficiency.
It is identified as a success case through ASOLAN Lanzarote by the Red CIDE, which is an initiative of the Ministry of Universities, Science and Innovation and Culture of the Government of the Canary Islands, promoted through the Canarian Agency for Research, Innovation and Information Society (ACIISI), and co-financed by the European Regional Development Fund, with a co-financing rate of 85% within the framework of the FEDER Canarias 2021-2027 Program.
At Costa Volcán, digital transformation has been oriented towards improving communication to the public, strengthening direct sales, and making the establishment's management more efficient.
To this end, the company has incorporated automations in communications before and after the stay, data management and analysis systems, tools to optimize prices, and new solutions to strengthen customer loyalty.
Among the most recent advances is the Guest App by Lanzarote Holiday, which brings together information, services, and destination content to facilitate the user's experience during their stay. The establishment is also working on new improvements in online communication, remarketing, conversion, and process automation.
The goal is for technology to allow for the simplification of tasks and the improvement of the experience of those staying, while teams can dedicate more time to close and personalized attention.
A diagnosis to strengthen the digital strategy
The advice from Red CIDE has allowed for a review of the digital transformation process that Costa Volcán had already initiated and the definition of new lines of action.
In this regard, Jana Kaltenborn, Head of Reception at Apartamentos Costa Volcán, highlights that this advice has helped them to “organize priorities, identify new opportunities, and continue advancing in the integration of tools and processes”.
The Canarian Network of Business Innovation and Development Centers (Red CIDE) offers specialized advice to companies to promote their innovation and competitive improvement processes.
Through its centers, it accompanies Canary Islands companies in the analysis of their needs, the definition of strategies, and the implementation of innovative initiatives that contribute to improving their competitiveness.
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