The Canarian car rental company, CICAR, is participating in the 32nd edition of the B-Travel fair, which is being held from this Friday until Sunday, March 30, at the Montjuïc venue in Barcelona. The company's delegation is headed by the commercial director, Ramón Valiente.
This event, recognized as the largest tourism fair in Spain, brings together the main travel agencies, hotels, cruise operators, transport companies and tourism service companies, offering an unparalleled platform to connect with the national traveling public.
CICAR's presence at B-Travel 2025 underscores its strategy of strengthening the presence of the Canary Islands as a preferred destination for the peninsular market. Tourism from the peninsula accounts for just under 10% of the total tourists registered in the Islands in 2024.
The company, which is a leader in the car rental sector in the archipelago, seeks to provide travelers with a complete and quality experience, offering mobility solutions that complement their stay.
At its stand, located next to the public and private representation of the Canary Islands, CICAR presents its latest services and promotions, highlighting its commitment to sustainability and innovation in the tourism sector.
Visitors have the opportunity to learn firsthand about the advantages of renting with CICAR, including its wide and modern fleet of vehicles and the personalized attention that characterizes the company.
With this initiative, CICAR "reaffirms its commitment to the proper performance of tourism, providing national and international travelers with comfortable and efficient mobility during their visit to the archipelago".
CICAR is a car rental company without a driver belonging to the Cabrera Medina Group. This family-structured business group offers services in all the Canary Islands and is present in all airports, ports, tourist areas and strategic points of the Canary archipelago.