Following its expansion plan in the Canary Islands, Lidl will open this Friday its fifth store on the island of Lanzarote, specifically in the municipality of Yaiza, in order to bring its offer closer and closer to Canary Island consumers. Located in the industrial area of Playa Blanca, this new point of sale has involved an investment of 6.7 million euros for its construction and equipment. Furthermore, in its commitment to generating local wealth, the supermarket chain has entrusted the execution of this project to local companies that have carried out the insulation, paving, topography, construction or surveillance work, among others.
A human team made up of around 40 company employees will be managing the store, 30 of them newly created positions. In total, Lidl has a staff of more than 200 people in Lanzarote and around 1,500 in the Canary Islands as a whole, including store, warehouse and office staff.
With the Yaiza store, Lidl has five stores in service on the island of Lanzarote this week: in Arrecife, where the company built one of its first points of sale in the Canary Islands in 2010 and where it opened a second store in the Argana area this year, another in Playa Honda and a last one in Puerto del Carmen.
Thanks to this opening and six others that will be carried out simultaneously in various regions of the country, the supermarket chain will reach 700 stores in Spain this Friday, thus accelerating its expansion in the country.
Characteristics of the new establishment
The new establishment has a sales area of more than 1,500 square meters, where Lidl customers can find a wide variety of fresh products (fruit, vegetables, meat, fish, freshly baked bread and pastries...), as well as refrigerator, beverages, cosmetics, personal hygiene, cleaning or bazaar items, among others.
In order to improve customer service, the store has a digital signage system to replace the traditional paper price and product description signs. A measure that Lidl implemented in 100% of its stores in the archipelago this summer and that seeks to "improve the shopping experience of customers" and "also represents a significant saving of paper that the company quantifies at more than 290 tons per year throughout Spain."
The new point of sale has been built under strict sustainability standards and incorporates various energy efficiency measures such as 4 free charging points for electric vehicles, more than 660 cubic meters of photovoltaic panels, LED lighting or home-automated climate control, among others. To make shopping as easy as possible, the company offers customers more than 120 parking spaces and business hours from Monday to Sunday from 8:30 a.m. to 10:00 p.m.
Institutional visit to the new commercial space
On the occasion of the opening of this new commercial space, the president of the Cabildo de Lanzarote, Oswaldo Betancort, the councilor Juan Monzon, the mayor of Yaiza, Óscar Noda, as well as several municipal representatives and collaborators of the supermarket chain, have visited the new establishment together with the regional director of Lidl in the Canary Islands, Carlos Martínez, and members of the company's regional management.
The mayor of Yaiza, Óscar Noda, values that “this new sales area for basic necessities is good news for consumers in Yaiza, due to the variety of offers and price competitiveness, which we hope will help lower the shopping basket. The implementation of Lidl also confirms the confidence of private investment in our municipality and the usefulness of the General Urban Planning Plan that allows this type of provision.”
The regional director of Lidl, Carlos Martínez, has stressed that “with each new store we reinforce our commitment to the Canary Islands, in this case with Lanzarote, through the creation of employment, collaboration with local suppliers and commitment to the Canarian product present in our shelves. Since our arrival in the islands in 2010, we have already opened 37 establishments and we have planned another three openings between now and the end of 2025 because, as we always say, our objective is to be closer to citizens every day.”
Three new stores in the coming months
The new Lidl store in Playa Blanca is the product of Lidl's commitment to the Canary Islands, where it has been present since 2010 and already has 37 points of sale. The one in Lanzarote is the twelfth center that the company has opened in the Canary Islands in the last five years: four of them on the island of Tenerife, four on the island of Gran Canaria, three in Lanzarote and one in Fuerteventura. In addition, the chain has announced the launch of three new establishments by the end of 2025 in the Islands.
Lidl's commitment to Spain
From its responsibility as a large company, Lidl is working more than ever to reinforce its commitment to Spain and contribute decisively to the country's economic and social development. In this sense, the company continues to generate shared value throughout the territory through the opening of new stores and logistics platforms, the creation of stable and quality employment, and the purchase of more national products - promoting and internationalizing the businesses of its suppliers. All this being close to vulnerable groups with projects that allow them to improve their lives and without giving up sustainability as a key factor in all their activity, to always offer the best value for money to their customers.
About Lidl
Lidl is a food distribution chain with a presence for 30 years in Spain, where thanks to the growing trust of its customers it is already the third operator in the sector by market share. Today, the company has a network of more than 680 stores and 13 logistics platforms and a staff of more than 18,500 people. Lidl also collaborates closely with some 900 national suppliers from whom it already buys products worth more than €7,400 million per year, exporting more than half.
Lidl Supermercados is the Spanish subsidiary of the German Lidl Stiftung, a company integrated in turn into the Schwarz Group, the fourth largest global operator in the field of food distribution. Currently, Lidl as a group is the leading supermarket chain in Europe and is present in thirty countries, with a structure of more than 12,350 establishments and more than 225 logistics centers and with a team of more than 375,000 people.
Lidl's commitment to the Canary Islands
Lidl, with a presence in the Canary Islands for more than a decade, currently has a network of 37 stores and two logistics platforms in the archipelago and a staff of around 1,400 people. Lidl collaborates closely with a hundred local suppliers in the Islands from whom it already buys products worth around 90 million euros per year.