Fashion not only reflects society, it shapes it.
That's why, in the recent edition of Gran Canaria Swim Week 2025 with Diazar, I participated by bringing more than just fabrics, innovative cuts, or hegemonic bodies to the catwalk.
I tried to combine what I am: a social entrepreneur, communicator, and creator of social impact, and this has made my presence on the catwalk a declaration of principles: normality also deserves to be visible. There is a wide threshold of sizes between the extremes that mirror the vast majority of the streets we travel.
In this recent edition of the SWGC by Moda Cálida in Expomeloneras, Diazar and I launched a small social awareness campaign: walking the runway with a sign whose message should go viral:
"Attention! You already have a beach body: you have a body and you live in the Canary Islands."
By the hand of the designer Diazar, from La Palma, who made clear his commitment to achieving a more conscious fashion, engaged with social values.
A phrase as simple as it is revolutionary, one that dismantles the insecurity industry that for decades has dictated who “deserves” to wear a bikini on the beach.
While global fashion is beginning to tentatively open up to larger sizes, a huge segment remains invisible: midsize bodies, the common ones, the ones we find on the street and not in advertising campaigns. Those ranging from size 40 to 46, and it is precisely those bodies that should also be championed as the most honest reflection of society.
"Normalizing diversity is normalizing the street on the catwalk." And it's not a campaign slogan: it's a philosophy. Because as long as only a part of the body spectrum is presented, an exclusionary, aspirational, and often unattainable narrative will continue to be perpetuated.
Gran Canaria Swim Week, renowned for its commitment to swimwear and Canarian identity, the number 1 in Europe, thus became something bigger than an aesthetic trend. Including a message like the one on the poster within the framework of swimwear fashion and not a symbolic gesture, but a decision with real social impact. Taking the message from the Canary Islands to the world with authenticity and coherence.
Visibility with purpose
The goal has always been, from digital platforms, to promote emotional well-being, self-acceptance, and the importance of redefining the concept of beauty from empathy and mental health, that is and has been my cause in all the projects I have done for more than a decade.
Including me in the Gran Canaria Swim Week 2025 has meant giving space to a generation that wants to see itself represented without filters or retouching, a generation that has understood that diversity is not only celebrated in hashtags, but in concrete programming and communication decisions and actions. Fashion with a conscience, catwalks with soul
The fashion of the future will not be the one that sells the most, but the one that transforms the most. The one that communicates the most.
That's why, after the designer Diazar counted on me at the Gran Canaria Swim Week 2025 catwalk to show a piece from his collection
"LAUREAE" has not been an aesthetic choice, but an ethical one. Because representation is not a trend: it is a necessity.
Canary Islands, land of sun, mixture, and freedom, and also an international example of inclusion. And there is no better phrase to demonstrate this than this:
“You already have a beach body. You have a body and you live in the Canary Islands.”