The councilors of the Popular Party with representation in the San Bartolomé City Council, Lorenzo Reyes and Sergio Tejera, have denounced the use that "for some time now the government of Alexis Tejera has been making of a corporate image of the municipality that in no way corresponds to or has anything to do with the symbology contained in the official heraldic shield".
“Regardless of the fact that a totally different image is being used, which does not even contain fundamental elements of the coat of arms of our municipality, the worst thing is that it has not been approved by the Plenary Session, therefore lacking any official status”, says the deputy spokesperson, Sergio Tejera, who accuses the mayor of "defenestrating" the municipal coat of arms.
The Popular Party understands that “one thing is the personal tastes of a government and quite another is to radically, arbitrarily and unilaterally change the corporate image and extend its use as if it had really been given official status, and it is not like that”. “This type of action is outrageous and only demonstrates the lack of respect that the members of the government have for the institution, starting with the Mayor himself, Alexis Tejera, who has more or less come to say that he decides what is used and what is not”, denounces the councilor.
The popular representatives reject that this image can be considered official "in that it is not even part of a corporate identity manual that has been agreed upon with all the groups of the corporation, much less taken to the plenary session for its approval, as would be required”.
“We would understand, because many public administrations have been doing it for years, that it was decided to make a corporate identity manual to simplify the coat of arms in graphic applications, but what this government and the mayor cannot do, no matter how much mayor he is, is to put it into practice without first approving it”, denounce the PP councilors.
“The corporate identity is the cover letter of the public institution to the residents and therefore we consider a lack of respect to the inhabitants of the municipality and to our history, that a logo that only seems to represent the mayor and his government is being used for written communications or for official social networks”, they add.
The popular representatives recall that the municipality of San Bartolomé, unlike what happens with its flag, has an official heraldic shield since 2003, after its publication in the Official Gazette of the Canary Islands. "The shield represents the family arms of Doña María Andrea Perdomo Gutiérrez, which appear at the entrance of the house that her husband, Don Francisco Tomás Guerra Clavijo, Military Governor of Lanzarote, had built at the end of the 18th century in Los Morros del Cascajo, currently the most important monument in the municipality. It also includes the sand dunes and the legend Ajey in reference to the aboriginal nucleus that rose around the hermitage of San Bartolomé and that gives its name to the municipality. There is also no shortage of vine leaves that pay tribute to wine", they emphasize.