The San Bartolomé City Council convened a non-face-to-face meeting on July 15 through the Department of Urban Planning, via videoconference, to present the Aesthetic Ordinances of the Playa Honda Industrial Zone commissioned to a team made up of the architects Jin Taira, Flora Pescador and Vicente Mirallave.
According to the Consistory, the aesthetic ordinances respond to "a historical social demand" since the appearance of the first industrial buildings in the seventies, which is to improve the aesthetic conditions at the entrance to Lanzarote represented by the Playa Honda Industrial Zone, while revaluing its building stock with an image that corresponds to the essential values of the island's landscape.
The document is presented as "a strategic plan, firm in its proposals and flexible to contemporary needs and demands." For this reason, a protocol is proposed "with the capacity to be reviewed without losing the essence of its purpose, being able to be consulted and updated in real time" on the City Council's information platforms. As a primary objective, a regulatory framework is proposed to establish "a comprehensive and coherent image" to design and review new developments, as well as establish guidelines to remodel the existing building stock.
Restrict advertising on facades
The specific objectives of the regulations seek to reinforce the role of the urban context of the Playa Honda industrial zone linked to the airport as an entry point to the island and its obligatory aesthetic treatment, establish landscape guidelines with the promotion of trees and vegetation adapted to the island's singularities, coordinate the aesthetics of the architecture of the buildings in a comprehensive manner, in addition to establishing control parameters on roofs, openings, projections and in the quality, dimension and position of advertising elements and in the enclosures of the plots.
It seeks to restrict advertising, especially on the facades of buildings to create a balance between public space and business activity, stimulate the industrial zone as a focus of economic interest through the architectural creativity of its design, ensure careful execution and the establishment of the use of quality materials, as well as establish considerations based on ecological aspects of the Jable corridor, as well as stimulate compliance with the ordinances.
The City Council affirms that the document will soon be approved in the municipal plenary session and a participation process will be opened with business owners, neighbors, FCM and the Lanzarote Chamber of Commerce.