The well-known television presenter, Inés Ballester, will promote agricultural products from Lanzarote, especially the Malvasia wine, in the space dedicated to the preparation of recipes that she broadcasts every week in the magazine 'Lecturas'. Ballester, together with her colleague Manolo Jiménez, will also promote the island's wines in the morning shows.
In this way, Lanzarote will be on everyone's lips, and never better said. More than a million readers will be able to discover the culinary delights that can be achieved with the island's juice. For the preparation of these recipes, the well-known presenter has had the help of the well-known chef of the Gran Meliá Lanzarote hotel.
The presenter also recently participated in the live broadcast of the program 'Por la Manaña' that was held from a hotel complex in the southern town of Playa Blanca.
It is hoped from different institutions of the island that these promotional activities will help to promote and increase the consumption of Lanzarote wines in the Peninsula.