More than thirty travel agents from the United States and Canada are currently on the island of Lanzarote participating in a fam trip organized by SPEL-Turismo Lanzarote with the aim of strengthening the destination's presence in the North American market and consolidating marketing agreements with tour operators from both countries.
The president of the Cabildo of Lanzarote, Oswaldo Betancort, and the CEO of SPEL-Turismo Lanzarote, Héctor Fernández, welcomed the group this Friday at the Hotel Secrets Lanzarote (Puerto Calero), where they shared words of gratitude and highlighted the importance of this action for the island's internationalization strategy.
Betancort expressed his satisfaction "to see how the work of these two years of positioning the Lanzarote product in Canada and the United States is materializing. In this case, we are receiving agents and prescribers who are going to enjoy Lanzarote and discover that it is different. At this time, it is not about bringing more tourists, but about attracting a visitor with greater profitability."
For his part, Fernández pointed out that "it is impossible for tourists to arrive without the travel agents who will sell new destinations to their clients arriving first. And in these first hours we have observed great interest on the part of the group, which confirms the potential of Lanzarote in the North American market."
The CEO of SPEL–Turismo Lanzarote also emphasized the relevance of inter-island collaboration: “They are also coming from Gran Canaria, which reinforces the strategy of selling the Canary Islands as a whole, especially for long-haul trips, and demonstrates intelligent coordination between destinations in the archipelago.”
The agents' program of activities includes visits to emblematic sites such as the Timanfaya National Park and the Janubio Salt Flats, as well as gastronomic and cultural experiences that showcase the island's unique landscape and volcanic lifestyle.
"We are doing things in a coherent way and little by little results will begin to be seen in the short and medium term," Fernández concluded.