Fresh from Fitur and after meeting with political and economic agents, the president of the FTL considers the assessment of Lanzarote's tourism performance in 2025 "to be positive, but in an interview with Ekonomos, she also breaks down the negative indicators and anticipates some of the causes.
“The most positive aspect of 2025 is the average revenue per hotel room in Lanzarote,” which reached 108.2 euros and was the second best among the islands of the Canary Islands after Tenerife.
Lanzarote was the first during the past summer, but in the last months of the year, prices in Lanzarote fell or froze.
Asolan is **analyzing the reasons** why Lanzarote's five-star hotels had to lower prices in October and November compared to last year and charge the same as the previous year in December"Indeed, it catches our attention; everything went well until July, with positive occupancy rates. **In August, the rates were not good**, and in **recent months**, **occupancy** has shown **negative indicators** when Lanzarote has always been a leader in winter," explains the president of the FTL.
According to data from the Federation, as of November 2025, the German tourist market in Lanzarote fell by 8.6% compared to last year, with the Netherlands (-9.1%), Belgium (-16%), and "France is also a concern."
Pérez highlights "geopolitical uncertainty and Trump's tariff policies" as reasons, which impact tourism in European countries.
International connectivity with Lanzarote has also suffered because, although it grew by 1.4% in winter, this was mainly due to the United Kingdom (+3%), but it fell with other relevant markets such as Germany (-6%) or the Netherlands (-2.4%).
Lanzarote's Own Causes
But furthermore, "we have to analyze **what exactly is happening with Lanzarote**," because when they compare it with other islands, for example in the case of Fuerteventura
On the neighboring island, connectivity with Germany fell similarly to Lanzarote, and yet the drop in German tourism was only 1.2%, meaning the planes were fuller. The same happened in Tenerife. And in the same period, “in Gran Canaria it has increased” (the number of German travelers).
The FTL president anticipates that specific causes could be the **lack of promotion** in various markets during 2025."It is true that famtrips (familiarization trips with tour operators) have been organized," but "in some markets, there has been a lack of impetus for Lanzarote's promotion and marketing campaigns as we usually had." The investment in promotion by SPEL markets has fallen by more than half, 60%."
The president of the Lanzarote Tourism Federation understands that the same co-marketing agreements as in previous years have not been made because "they were highly questioned, but no alternatives have been sought for 2025".
"Marketing has decreased in some key European source markets, and it's important to maintain spending; **we must be consistent to reverse the negative data**, even if some numbers are good.""We also need to invest in promotion in emerging markets in Eastern Europe like Poland, and continue penetrating others like the Nordic countries."
"Looking ahead to 2026, even July is proving difficult to sell"
"Looking ahead to 2026, we need to be very on top of the price drops. I think **we're going to notice it right after Easter,** in April, May, June. Even July, in the French market, has been difficult to sell."
The Lanzarote Tourism Federation met at Fitur with several airlines as it had detected a 2.3% drop in flights to the island in 2026.
It is still too early to know if it will rise, but Pérez highlights from his conversations at Fitur "a new Jet2 route to Lanzarote from London Gatwick Airport that covers an area of seven million inhabitants".
“Our line is to continue betting on quality, on added value, both in accommodation with investment, renovation, and increasingly differentiated offerings in gastronomy, sports, and experiences, relaxation, and family tourism”.
The president of the FTL is confident that there is potential for the **British to cover**, at least in part, **what is not being sold** to other markets, as they are the ones who travel in a more de-seasonalized manner.Regarding **peninsular tourism**, "statistics told us it was recovering, but we have negative data on connectivity with the peninsula for **this summer (-7%)**."Pérez highlights "the co-marketing agreement between the Government of Cantabria and Binter," which has led to the new flight between Lanzarote and Santander starting next March. These agreements help promote destinations, and Lanzarote will also have to do so."Promotional campaigns are planned for the French, British, and domestic markets in 2026. "Iberia Express has guaranteed the three flights a week that were not guaranteed last year because they were short of aircraft."When asked about **new routes** like the direct Binter flight between Lanzarote and Madrid, which many on the island are eager for, Pérez explains that "airlines operate where there is demand, and for there to be demand, there must be promotion."
It should also be taken into account that some airlines, like Ryanair, do not cater as much to demand as to pure profitability and opt for "shorter flights to maximize profitability, especially with the increase in Aena's fees".