Six tourist establishments in Lanzarote have been part of the tenth edition of the Smart CEX Hotel program, developed by ASOLAN and Biosphere Responsible Tourism, which aims to boost the destination's competitiveness through the digitalization of the customer experience. The objective is to transform the journey from beginning to end: from inspiration and booking, to satisfaction and loyalty.
Hotel Costa Calero Thalasso & SPA, Hipotels La Geria, Hotel Diamar, Apartamentos Costa Volcán, Apartamentos Barcarola and Apartamentos Flamingo have reinforced their commitment to a model of continuous improvement, where digitalization has a clear objective: to transform the customer's journey, improve their experience, and strengthen the relationship with the accommodation before, during, and after their stay.
The Smart CEX Hotel Project is part of Lanzarote's strategy as a Smart Tourist Destination and is financed by the Tourism Department of the Cabildo de Lanzarote, with the collaboration of ITR and Biosphere Responsible Tourism.
"After nine previous editions, this new program has established itself as a useful and practical tool for accommodations, as it not only sets a roadmap but also accompanies companies in the actual implementation of improvements that have a **direct impact on the guest experience**," highlighted the president of Asolan, Susana Pérez.
According to ASOLAN, the 2025 edition has marked a turning point, incorporating a renewed standard and an even more demanding methodology, which goes beyond verifying the existence of technological solutions, but rather evaluates how they are applied to improve real results and design a coherent, fluid, and measurable experience at each stage of the process.
The program is structured around 10 key stages of the customer journey, with 75 indicators that comprehensively cover the customer's relationship with the accommodation.
Through an initial diagnostic report, the program "detects critical points and identifies opportunities, to then design a personalized digital transformation plan, with continuous advice until the implementation of actions".
In short, "it offers a clear roadmap to evolve towards a **more competitive model**: more data-oriented, more efficient, and more customer-centric, without losing coherence with the establishment's identity and the destination."