The Canary Islands tourism sector will once again register a record of visits and turnover at the end of 2025 and will face in 2026 an exercise in which a more attenuated growth is expected.
This was considered by the general managers of the hotel chains Spring, Miguel Villarroya, and Cordial, Nicolás Villalobos, the Operations Director of Canarian Hospitality, Óscar Palacios; and the head of the consultancy KPMG in the Canary Islands, Agustín Marrero, in the forum 'Tourism and Hospitality: internationalization, innovation and future of the sector', organized by Prensa Ibérica.
Representing Spring Hotels, a chain that operates in the south of Tenerife, Villarroya has estimated that this year will end "well", but not as much as 2024 did, while predicting that the first quarter of 2026 will continue in the same line, always depending on the geopolitical threats that could affect Europe.
In any case, he celebrated that the markets of Scandinavia, Poland, France and Italy are showing great interest in the Canary Islands, since, in the event that those of Germany and the United Kingdom were to suffer, they could partially alleviate the void left by these two.
On behalf of Cordial Hotels, Nicolás Villalobos has predicted that 2025 will mark a record higher than that already given in 2024 for tourism in the Canary Islands and has considered that the prospects for 2026 are good because "we are in a year of plenty".
However, he stressed that this tourist boom "is finite", so he encouraged the sector "to enjoy this tide that continues to rise, knowing that the little drop will come", which could lead to the economic recession that Germany is experiencing or what Russian President Vladimir Putin does.
The Operations Director of Canarian Hospitality, Óscar Palacios, alluded to the "warming" that the market is showing this year, although he said that, although margins are starting to rise, prices tend to stabilize upwards and "investment funds are starting to go to other destinations".
The head of the consultancy KPMG in the Canary Islands, Agustín Marrero, has assured that the archipelago will have received between 18.4 and 18.7 million tourists and 22.7 billion euros of turnover at the end of 2025, in addition to an average occupancy of between 81 and 83%, much higher than the national average, which will be between 73 and 76%.
The consultancy expects a more attenuated tourist growth in the Canary Islands in 2026, an increase that it puts at 1.5%, which will depend on how global uncertainties manifest themselves, if they do.
