Economy

Digitalization expert Ramón Puchades participates in a business meeting at the Chamber

He was a key player in the digital transformation of Barrabés Ski y Montaña>, now a global e-commerce benchmark.

The digitization expert, Ramón Puchades, participates in a business meeting at the Chamber

Ramón Puchades is recognized in the digital world for having driven the transformation of a small business, located in the Aragonese Pyrenees, in 1998, at the beginning of the Internet. Barrabés was a family business dedicated to mountain sports that in a few years became one of the world's leading E-commerce companies and diversified its model by opening a prestigious international digital transformation consultancy.

In the last 20 years, Puchades has been Chief Technology Officer of Grupo Prisa (El País, Cadena Ser...) and director of RR.SS. of Unidad Editorial (El Mundo, Marca, Expansión, Diario Médico, Telva, YoDona). He is currently a Marketing professor at MBIT Business School, a Digital Transformation professor at The Valley and a Digital Strategy tutor at EOI (School of Industrial Organization), as well as Director of Digital Transformation at Metrópolis Comunicación, a Canary Islands-based communication company with clients in the Canary Islands, Madrid, Extremadura, Andalusia, Valencia, the Balearic Islands and Brussels.

Ramón Puchades is participating this Friday in a working meeting with the companies that are part of the Cámara Solution program, a strategic platform to help companies grow. This is a tool that the Chamber has launched so that the island's SMEs have access to great opportunities for internationalization, innovation and digitalization without the need to physically expand their structure. Its objective is to promote a productive fabric capable of generating wealth and employment in a sustained manner.

During the meeting, participating companies will be able to raise their concerns with this expert, as well as learn about business trends related to digitalization.