The mayor of Teguise, Juan Pedro Hernández, and the representative of the tour operator company Hotelbeds, Esteban Ibáñez Rodríguez, signed a tourism promotion agreement this Monday, September 13. The Corporation will contract eight weeks of advertising on its website and the tour operator, in return, will carry out a special promotion of the municipality's attractions until the summer.
The Tourism Councilor of the Teguise City Council, Rita Hernández, explained that Hotelbeds is a company that reaches 2,000 tour operators, as well as 11,000 travel agencies, and countless individuals. "It is one of the most important wholesalers and retailers in the world," she said.
She also clarified that the eight weeks of advertising will be divided over time. Thus, the first two will be placed upon signing this agreement, while another two will be renewed on dates prior to Christmas. Then, another two weeks will precede Easter and the last two weeks just before next summer.
In the Teguise advertising banner, on www.hotelsbeds.com, the "I love Costa Teguise" campaign, the promotional videos of different corners of the municipality, the digital brochure and the interactive visits that the area has carried out will be highlighted.