Today, with the amount of competition that companies have, they must look for methods and techniques that offer them the best results with a fairly small investment. One of the best strategies to achieve great results with a small investment is email marketing, and that's what we'll be talking about below.
We define email marketing
A single piece of data can demonstrate how important email advertising can be, and that is that studies show that a percentage greater than 80% of all people check their email (at least) once a day. Imagine the number of people who will have daily access to the content you send, it's truly crazy.
The problem is that if you make mistakes along the way, the results can be catastrophic (negative advertising is real), therefore, we bring you some tips and recommendations that can greatly help you achieve an effective marketing campaign./p>
Tips and recommendations to achieve an effective email marketing campaign
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Use Mail Relay
Surely you have heard the name Mai Relay at some point, and it is the number 1 email marketing company in all of Spain. This company offers a platform so that its users can make sending mass emails much easier.
On the platform, you will find tools for designing the email you are going to send (without the need to have experience and knowledge of HTML or design), you will also have high-quality technical support (both for free accounts and for paid accounts) and many functionalities, among which those that will help you evaluate the performance of your campaign can be highlighted.
The advantage is that all of this that we are talking about MailRelay can be obtained for free, without any type of limitation and with the possibility of managing about 15 thousand contacts and sending them 75 thousand emails monthly. Isn't it worth it?
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Take care of the content to share
Content is one of the keys to your marketing campaign, therefore, you must be very careful with what you share and how you do it. Today we find ourselves in a fairly susceptible and easily surprised society, therefore, you must share good content, seeking not to offend anyone and always with something important to offer (news, events, among other things).
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Segment the market
It is possible that not the entire market is interested in what you have to offer, therefore, the best thing you can do is segment your market, that is, know who to send mass emails to and who is not worth doing it to.
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The subject is key
If you want your clients to remain interested in the content you share, it is key that the subject is clear and directly related to the information you are sharing. A misleading subject only serves to lose interest in the future.
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Analyze and improve
It is recommended to make a lot of use of the tools that allow you to see the results of your campaign, analyzing the results to improve in the future is something you should do in any marketing technique or strategy, the advantage is that in email marketing it is quite easy to find the results.
These 5 tips and recommendations will help you achieve a very good result in your marketing campaign. Now it's up to you to work and achieve great results.