The Provincial Tourist Board is carrying out a promotional action for the Huelva destination in Lanzarote, taking advantage of the opportunity in the connection of just 25 hours between the two destinations offered by the Naviera Armas ferry and after the agreement for joint promotion reached by the Huelva and Lanzarote Tourist Boards in the last edition of Fitur.
Tourism promotion for a province like Huelva, which does not have adequate infrastructure to speed up communication, is difficult, but the opportunity offered by the Armas sea connection opens up many communication possibilities, as is the case with Lanzarote.
The success of the line is supported by the more than 100,000 passengers who have used it since it was put into operation in April 2011. 12,700 passengers have used the ferry between January and June of this year, 0.85% more than in the same period of the previous year.
These results support the Huelva Tourist Board's destination promotion campaign, a province that is presented as a privileged, novel and attractive enclave.
Huelva has differentiated tourism products such as the Huelva County Wine Route, with 11 different packages that combine visits to wineries with excursions to the historical, artistic and natural heritage of the County region, although there are also the Fighting Bull and Jabugo Ham Routes. In addition, the province brings together unique spaces and cultures, such as the Doñana National Park, its unspoiled beaches, the history of the discovery - with the La Rábida Monastery and the Columbus sites - the vestiges of the Riotinto mines and their English legacy in the city of Huelva, and other values of the cultural, historical and environmental heritage of the capital of Huelva and its province.
Two different destinations with common features
The seed of the promotional relationship between Huelva and Lanzarote lies in the fact that, although a priori they are two very different destinations, in reality they share many features in common. For example, the natural heritage, which has allowed the maintenance of a solid quality tourism activity that respects and preserves the environment.
The entire island of Lanzarote has been declared a Biosphere Reserve by UNESCO, a distinction also held by the Doñana National Park. Therefore, it is the same respect and veneration for the environment that unites these two enclaves, which have been able to take advantage of this differentiation and turn it into a first-class tourist attraction.
More than 40% of the surface of Lanzarote is under some category of European, state or regional protection. In the case of the province of Huelva, the same occurs in more than 30 percent of its surface. These data show the immense natural wealth that both territories treasure and how their population has been able to conserve and increase these values.
In this sense, the objective of the Huelva Tourist Board is to take advantage of what unites and also what differentiates to make the two destinations more attractive and establish, in this way, a flow of travelers in both directions thanks to the Huelva-Canary Islands ferry line, with all the possibilities of wealth and exchange that open up between Huelva and Lanzarote.