The Chamber of Commerce of Lanzarote and La Graciosa announces the celebration of a "Social Media Conference for the Digital Kit: Strategies to stand out and connect with your audience through digitization." An event designed to support small and medium-sized companies in their digital transformation. The event will take place on Wednesday, July 09, from 10:30 a.m. to 12:30 p.m. in the CFC Room of the Chamber of Commerce of Lanzarote and La Graciosa.
This conference is especially aimed at SMEs and entrepreneurs, offering them practical tools, updated knowledge and strategies to implement digitization in their businesses, a key step to improve competitiveness in an increasingly globalized market.
The person in charge of sharing his experience in this conference will be Álvaro Luis Hernández Plasencia, co-founder of the digital creators agency Isla Influencia. Specialist in social networks, public relations and protocol, he will provide a practical and close vision on how to build an authentic digital strategy, connect with the audience and position a brand in the current online environment.
The Digital Kit as the protagonist
Social networks are no longer an option, but an essential strategic space for any business that wants to grow, position itself and survive in an increasingly digital and competitive market. The pandemic accelerated this process, forcing thousands of companies to rethink their online presence and look for new ways to reach their audience.
Today, digitization is not a luxury or a fad: it is a tool for survival and opportunity. This presentation was born with the intention of motivating, inspiring and empowering freelancers and small businesses to make the most of the real potential of social networks. Because it is not just about being present, but about doing it with strategy, authenticity and purpose. Thanks to programs such as the Digital Kit, many SMEs today have the opportunity to take the leap towards a more solid and effective digital presence.
A free event, but with limited places
Participation is free, but due to limited capacity, the event requires prior registration through this link
Event information:
Date: Wednesday, July 09, 2025.
Time: From 10:30 a.m. to 12:30 p.m.
Place: CFC Room, Chamber of Commerce of Lanzarote and La Graciosa.
The Oficinas Acelera Pyme para Kit Digital launched by Red.es, a public entity attached to the Ministry of Economic Affairs and Digital Transformation through the Secretary of State for Digitalization and Artificial Intelligence, with the collaboration of the Spanish Chamber of Commerce, aim to promote the digital transformation of small and medium-sized companies, micro-enterprises and the self-employed. The actions are financed by the Recovery, Transformation and Resilience Plan through NextGenerationEU funds, within the framework of the Spain Digital 2026 agenda and the SME Digitalization Plan 2021-2025.