The health crisis has posed a major challenge for the media sector. In a scenario marked by high audience ratings and in a context of strong economic uncertainty, La Voz de Lanzarote has responded by maintaining its journalistic structure intact and clearly betting on innovation.
New website and content
Thus, in recent months Lanzarote Media has been immersed in the change to a new technological platform, faster and more powerful, and in the redesign of the website of lavozdelanzarote.com, with a special emphasis on improving its presence on mobile devices.
Also at the content level, an effort has been made to incorporate audiovisual content, with the retransmission of the most relevant Radio Lanzarote discussions and interviews on La Voz's social networks.
The commitment to social issues is another hallmark of this new stage in the island's most read digital newspaper, in which it has also intensified its presence on social networks (facebook, twitter, instagram and youtube).
Since the beginning of the pandemic, La Voz de Lanzarote has broken all its audience records, experiencing days with more than 100,000 unique daily users.
Synergies between radio and internet
Another of the main initiatives has consisted of the progressive presence of local content from Radio Lanzarote in the different locations where La Voz de Lanzarote is present, with the incorporation of podcasts and live broadcasts as sound and audiovisual journalism offerings that complete La Voz's content offering.