For example, the brand ASENDIA held a rather interesting raffle a few months ago that aimed to encourage the sale of postage means in one of the most difficult seasons for the Canary Islands: the winter season.
With this raffle, the Asendia brand also sought to encourage tourists who normally buy between 2 and 3 postage stamps to buy a larger quantity (around 6 stamps) to have the possibility of returning to the Canary Islands with all expenses paid, a very interesting motivation that enables the growth of the economy.
The category of the raffle was "Collaborating Establishment", awarding two relevant prizes, the first was an all-expenses-paid trip to the Canary Islands and the second prize worked in a very similar way to the first, an all-expenses-paid trip, but in this case to Switzerland. The way in which the raffle is carried out is quite simple, it simply consists of giving a numbered ticket to each person who acquires 5 or more SWISS POST postage means (if they acquire 10 they received two numbered tickets and so on) for sending their postcards.
What is Asendia?
Let us remember that Asendia is the leading company in international mail distribution, which means that it is the leader in Spain in the tourist postal service and that it markets this service through its SWISS POST brand, which was internationally recognized by the Universal Postal Union as the best postal operator for the last two years, that is, in 2016 and 2017, it is expected that the brand will also receive this honorable award for 2018. And it is that it is a company that not only seeks to encourage and motivate tourists to use the postal service, but also tries to reward its customers for using its services.
One of the most interesting things about the raffle is that the winners (received their prizes on July 11 and found out that they were the winners on February 15, 2018) will return to the same place they visited months ago with the same number of people who traveled the first time and staying in a hotel of the same quality as they stayed previously, that is, that category of the prize will simply re-edit one of the dream vacations for visitors to the beautiful Canary Islands.
For the other category of the prize, the trip to Switzerland, it is a little different, the prize consists of a trip for two people to get to know one of the most beautiful countries in all of Europe (clearly behind our Spain).
In short, a very attractive raffle that the company will surely repeat in the near future with the aim of growing the postal system in Spain, tourism and also rewarding the customers who use it.