The supermarket chain continues its expansion strategy throughout the islands, focusing this time on the island of Lanzarote and the tourist public, both national and international.
After several months of work, the new HiperDino Express CC Rubicón opened its doors in the Rubicón Shopping Center, located in Playa Blanca, which has recently renovated its facilities.
HiperDino Express are stores specialized in solving the needs of the tourist market during their stay on the islands, in terms of food, tobacco, magazines, souvenirs, gifts and basic beach assortment. They also have an international assortment, aimed at easy and convenient shopping, and specialized in impulse sales and take away. And all this, maintaining the quality of its fresh products, competitive price levels and with an identity focused on the color yellow. Authentic convenience stores, practical and comfortable, where the assortment is the fundamental element.
The HiperDino Express CC Rubicón has a sales room of almost 450 m2, 2 checkout counters, free Wi-Fi, self-service bakery and fruit boat, which allows better preservation of the fruits. Its opening hours are from Monday to Sunday, from 8:00 a.m. to 10:00 p.m.
It also has a circuit of television screens, which will show general information about the store and the area, weather forecast, bus schedules, etc.
It also has a separate space in the tobacco, alcohol and wine area. Other sections will be marked with illuminated photographs to facilitate the purchasing process for customers.
In addition, and to adapt to the needs of the residents of the area, they can have a 5% discount card on their purchases.
This supermarket has involved an investment of almost 430,000 euros and will have a staff of 21 employees, who, like the Express staff, are in continuous training so that they can professionally advise all types of customers.
With this, there are already 16 Express stores that the DinoSol Group has in Lanzarote, and 67 at the regional level.